The flagship project
A100
ANTARCTICA
100km. One island. The end of the world.
The event
WHAT IS A100?
A100 is a 100km endurance triathlon on King George Island, Antarctica. 1km swim, 66km bike and 33km run, in one of the most unforgiving environments on Earth. The distance alone is hard. But cold, wind, terrain and rapidly changing Antarctic conditions make each discipline something different from a conventional triathlon. For me, A100 isn't just about getting to Antarctica and finishing a race. It's about everything required to become capable of standing on that start line. The months of preparation, the cold exposure, the races and training blocks along the way, the equipment, the setbacks and the people backing the project.
Race breakdown
THE THREE DISCIPLINES
Each leg presents its own set of problems. Put them together in Antarctica and it becomes something entirely different.
SWIM
Open water swim
1km through near freezing Antarctic waters. It's the shortest leg by distance and the one that demands the most immediate respect. Cold shock, hypothermia risk and the knowledge of what's still to come.
Water temp: 0–2°C
BIKE
Endurance ride
66km across King George Island. Wind, unpredictable weather and surfaces that shift between gravel, ice and compacted snow. The longest leg, and the one that determines whether the run is even possible.
Terrain: gravel, ice, compacted snow
RUN
Ultra run
33km on foot after 67km of swimming and riding. This is where the race is decided. Every training decision, every cold session, every long ride either pays off here or it doesn't.
Elevation: variable
Conditions: extreme
The location
KING GEORGE ISLAND
South Shetland Islands, Antarctica
King George Island is the largest of the South Shetland Islands, about 120km north of the Antarctic Peninsula. It has a handful of international research stations and very little else.
Summer temperatures sit near 0°C. Wind regularly exceeds 60km/h. The terrain is volcanic rock, glacial ice and exposed tundra. It's one of the most remote inhabited places on Earth.
It's the right place for this.
Preparation
THE ROAD TO A100
You can't prepare for A100 with a standard training plan. Getting ready for this is as much about environmental adaptation as it is about fitness.
01
Cold exposure
Cold water immersion, ice baths and cold environment training to get the body used to Antarctic water temperatures and sustained exposure to the cold.
02
Volume and endurance
Multi-discipline training blocks building the aerobic base needed to sustain 100km across three disciplines. Long rides, long runs, open water swims.
03
Mental preparation
Deliberate exposure to discomfort, isolation and uncertainty. The mental side of A100 is as demanding as the physical and it needs its own work.
04
Logistics and planning
Getting to King George Island, navigating the terrain, managing nutrition and equipment in extreme conditions. The planning is a real part of the preparation.
Behind the scenes
DOCUMENTED IN FULL
A100 isn't just a race. I'm documenting the full build. Every training session, every setback, every decision that leads to race day. The goal is to show what it actually takes to attempt something like this, not just the finished result.
Become part of A100
PARTNER WITH THE PROJECT
A100 is a fully documented project with a global audience. If your brand is part of the story, it's present from the first training session through to race day in Antarctica. This isn't advertising. It's being woven into something real.
Full documentation from training to race day
Content across Instagram, Strava and this site
Authentic integration, not a paid post
A story that hasn't been told before